The travel & tourism industry plays a key role in Nigeria’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Nigeria in its Travel & Tourism in Nigeria 2023 report. Buy the report here.
In 2023, projections show that international arrivals in Nigeria are expected to have grown by 72%.
Nigeria does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Nigeria, four of the top ten source markets are located in Africa.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Nigeria as a destination.
According to GlobalData’s report, Travel & Tourism in Nigeria 2023, the country’s leading source markets include Cameroon, the US, Ghana, South Africa and Mexico among others.
For more detailed analysis of the source markets for Nigeria, buy GlobalData’s Travel & Tourism in Nigeria 2023 report.
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