There are over a billion smartphones in the world today, which enable users to access the web wherever they happen to be, retail stores, hospitals, resort hotels, airports, stadiums and convention centres.
The impact of anywhere, anytime access to the internet can have a considerable and lucrative impact on indoor enterprise venues. In fact, the US Environmental Protection Agency estimates that we spend 90% of our time indoors.
Inspired by these technology-enabled consumers, public venues are offering mobile apps to engage with customers. However, these efforts do not often produce a return on investment because they're simply mobile-friendly versions of an enterprise website.
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