Hospitality group Accor has entered an agreement with Megaworld to launch Mercure Mactan Cebu in the Philippines in late 2025.
This move is part of the company’s strategy to expand across Asia, adding 550 keys to its regional portfolio.
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Accor Asia chief development officer Andrew Langdon said: “We are accelerating the growth of our Premium, Midscale & Economy (PM&E) division with a focused strategy to expand in sought-after destinations across Asia.
“The Philippines remains a vital market for us, and the signing of Mercure Mactan Cebu is fully aligned with our ambition to meet the growing demand for hotels that serve both leisure and business travellers, driven by the continued rise of bleisure travel.
“With Mactan-Cebu International Airport among the country’s leading gateways, Cebu is fast emerging as a preferred destination for domestic and international visitors.”
The upcoming Mercure hotel will be situated in Megaworld’s 30ha Mactan Newtown mixed-use township in Lapu-Lapu.
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By GlobalDataThis township is a growing destination featuring Mactan Newtown Beach, office spaces, and the Mactan Expo, which is expected to become a significant hub for the MICE [meetings, incentives, conferences, and exhibitions] industry.
The hotel will feature an all-day dining restaurant, bars, a swimming pool, a fitness centre, a business lounge, and versatile event spaces. The property is nestled on a seaside ridge.
Megaworld Hotels & Resorts managing director Cleofe Albiso said: “By combining Megaworld’s local expertise with Accor’s global leadership in hospitality, we aim to redefine Cebu’s tourism landscape.
“Mercure Mactan Cebu will not only enhance the Mactan Newtown development as a destination of choice but also play a pivotal role in driving tourism growth and stimulating the local economy. We are excited to create a landmark that will elevate Cebu’s reputation as a vibrant hub for MICE and leisure.”
Accor’s existing portfolio in the Philippines includes nine hotels with over 2,300 rooms, spanning eight brands.
The group’s development pipeline features 18 hotels, comprising more than 4,000 rooms and scheduled for launch in the coming years.
Earlier this year, Accor’s Fairmont Hotels & Resorts announced plans to open five new hotels across Asia, with locations in India, Japan, Vietnam, and Thailand.
