UK-based business property adviser Christie & Co is facilitating the sale of the Crowne Plaza hotel in Ealing, London, presenting an opportunity for investors in the capital’s hotel sector.

Currently trading under a franchise agreement with Crowne Plaza, the freehold asset offers potential buyers the option to rebrand, self-brand, or renew the existing agreement.

The hotel offers 139 en-suite bedrooms and the Hotel Bar & Club Lounge Restaurant with a capacity of 120 covers. It also includes three meeting rooms, a fitness centre, and customer parking.

Christie & Co hotel brokerage head Jeremy Jones said: “We are really delighted to be bringing the Crowne Plaza London Ealing to the open market. This freehold hotel has one of the highest profile trading locations in London, sitting beside the Hanger Lane ‘gyratory’, which, according to some AI search engines, sees some 10,000 vehicles an hour passing at peak time!

“The profitable trading history and extensive range of asset management opportunities present an opportunity to create even greater value.”

The sale follows Christie & Co’s earlier transaction involving the sale of a West Sussex hotel to Britannia Hotels, which was also previously under the Crowne Plaza brand.

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