The Indian Hotels Company Ltd (IHCL), which is the parent company of the Taj hotels, has announced its plans to revamp its exclusive business club, The Chambers.
The club was established in 1975. It charges a membership fee of Rs2m for ten years and an annual fee of about Rs300,000, reported Businesstoday.in. This club targets India’s top corporate circuit.
With an aim to reach out to new generation of business people, it has revamped its benefit offerings to customers. Members will be able to now transfer lifetime memberships to next-of-kin besides avail exclusive room rates at Taj, Vivanta and SeleQtions properties across the world, reported Fobesindia.com.
In the first phase of upgrade, The Chambers clubs at the Delhi, Mumbai and Kolkata hotels will be renovated while those at Chennai, at Taj Land’s End in Mumbai, Hyderabad and Dubai will be renovated in the next phase in 2021.
The Chambers will also be expanded to London and Bengaluru, besides extending the concept to New York in 2021.The members can also now avail complimentary upgrades; pool and gym access; and instant Platinum membership to the Taj InnerCircle loyalty programme.
Furthermore, The Chambers will curate experiences and niche events for corporate clients.
IHCL recently launched a new hotel brand, SeleQtions, and forayed into the homestay segment.
IHCL strategy and brands vice president Veetika Deoras was quoted by Forbesindia.com as saying: “Our target audience remains the same—global achievers who have challenged and redefined business in India.
“However, as the world changes, and consumer insights are changing, the intention is to constantly reinvigorate the value proposition for members. The Chambers membership is not based on economic prowess alone, but has stringent entry criteria, and the new benefits will give the community many more benefits and a wider reach.”