Life House, a US-based tech-enabled hotel brand and management company, has launched Life Hospitality, a management company with a focus on boosting profitability for independent hotels.
Life Hospitality aims to maximise profitability for hotels through tech-powered cost reductions and revenue enhancements without renovation or rebranding.
In order to support owners in special need of support due to Covid-19 impact, the new firm has decided to waive off transition fees and management fees until 2021.
This launch comes a few months after Life House closed a $30m Series B financing round, which was led by travel-tech investors, Thayer Ventures, with Tiger Global, JLL Spark, and Ashton Kutcher & Guy Oseary’s Sound Ventures among others.
The round also had seen follow-on investments from the company’s prior investors Global Founders Capital, Comcast Ventures & Trinity Ventures.
Set up by luxury boutique hotel veterans in 2017, Life House’s current portfolio encompasses 13 projects ranging from a 17-room boutique inn to a 131-room lifestyle hotel.
To ensure quality control, Life House stated that it will initially select only 30 more hotels to partner with this year.
Life House founder and CEO Rami Zeidan said: “There are many independent hotel owners out there who have created great independent hotel concepts but haven’t sorted out the increasingly complicated business of operating them.
“Strong hotel revenue growth over the last several years has masked the underlying operational challenges that have become more apparent with Covid-19.”
Life Hospitality leverages a proprietary technology stack that enables its teams to drive incremental revenue and risk-free cost savings, thereby supporting owners in a tepid demand environment post Covid-19.
Life Hospitality has completely automated and centralised functions such as financial accounting & reporting, pricing & revenue management, and digital marketing. These functions help hotels in minimising costs without impacting guest experience.
Life Hospitality claimed that it can take over existing hotels in as little as one week and train staff on its intuitive software in a single day, thereby decreasing transition costs and pre-opening costs for owners.