Louvre Hotels Group has announced its plans to open 31 new hotels in the Kingdom of Saudi Arabia.

The new properties are expected to be unveiled by the end of 2025, which will take the hospitality firm’s total count of hotel rooms in the country to over 8,500.

As part of the expansion, five new properties will be launched in 2021, reported Tradearabia.com.

Louvre has partnered with private sector investors for the launch of three- and four-star hotels across strategic destinations in the country.

Aligned with its long-term expansion plans in the kingdom, Louvre will introduce midscale lifestyle properties under its Campanile brand.

These midscale, budget-friendly hotels will cater to the needs of modern guests who expect touchless, tech-savvy solutions.

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Louvre Hotels Group CEO Pierre-Frédéric Roulot was quoted by the news agency as saying: “Saudi Arabia is a key market for our international expansion, particularly as the country places more importance on travel and tourism with such a vast array of spectacular destinations within the Kingdom. We are proud to be introducing a fresh product offering this year in key markets such as Riyadh and Makkah.

“The launching of our midscale Campanile brand in this region is very important for us as we aim to create a footprint of affordable smart hotels for both domestic and international travellers. This meets the aspirations of young Saudis during a period of tremendous change as the kingdom continues to open its doors to the world. This lifestyle brand is designed for the needs of today’s travellers, focusing on conviviality, but also symbolising the French art de vivre with a strong concept and history.”

Louvre’s Campanile brand will complement the group’s assortment of 16 properties under its 11 brands, including Kyriad, Tulip Inn, Golden Tulip, across the country.