UAE-based hotel group Citymax Hotels has announced plans to expand its presence across the country with the launch of new properties.
The hotel group currently has three new hotels in development, which are expected to add 700 hotel rooms in the country by 2017.
Citymax Hotels chief operations officer Russel Sharpe told zawya.com, "With mid-market hotel development high on the agenda for both government and private sectors in the UAE, Citymax Hotels is currently expanding its successful business model within the UAE with plans to reach out into the GCC in the next few years."
The first of the new hotels will be opened in Al Barsha, and will feature 120 rooms. It is expected to be in service by 2016.
The next will be Citymax Hotels Ras Al Khaimah, located in the Al Nakheel area of the emirate, while the third hotel is set to open in Dubai’s Business Bay.
"The budget hotel category will be one of the most fiercely competed categories in the region in the coming years," Sharpe added.
Established in 2008 as a member of the Landmark Gulf Group, Citymax Hotels has a strong presence in the Middle East and India.
In addition, Citymax is seeking to extend its services to 20 hotels across the Gulf Region.