Oman Tourism Development Company (OMRAN), the executive arm of the Sultanate, has launched Atana Stay Salalah in the Dhofar province capital, Salalah.

The hotel has 54 rooms and interactive family spaces with activities for children. The dining section serves local cuisine.

It offers bespoke tours facility for people willing to explore the city and learn about the local traditions.

OMRAN CEO Peter Walichnowski said: “We are proud to say that we have delivered the Atana Stay project in Salalah in an impressive timeframe.

“We believe that it will significantly support Salalah’s steady growth as a prime tourist destination that embraces exceptional natural, cultural assets, as well as authentic folk arts that inspire the visitors.

“As we open Atana Stay Salalah, we give Omanisation our utmost priority and we are glad that local Omani workforce exceeds 50%, we are also aiming to increase this percentage in the coming months.”

The opening of the hotel is part of OMRAN’s plan to improve domestic tourism and the tourism sector in particular through its hospitality portfolio.

Dhofar Municipality chairman Sheikh Salem Al Shanfari said: “We congratulate OMRAN on the opening of Atana Stay Salalah. This hotel is a great addition to the country’s vibrant hospitality scene and provides more quality tourism services and facilities in Salalah, strengthening its position as a leading tourism destination in the region.

“Atana Stay Salalah will play an important role in offering a new experience that reflects the genuine Omani hospitality and the cultural aspects of Dhofar.”

Atana Stay is a three-star sub-brand of the hospitality chain of Atana Hotels and Resorts, which was established by OMRAN in 2014.