The Ritz-Carlton has launched a new international marketing campaign titled ‘Leave Better’, created in collaboration with agency partner Team One.
The ‘Leave Better’ campaign aims to capture how travel across the brand’s hotels and resorts can become a catalyst for personal evolution.
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The campaign will be rolled out in several languages across international markets, including the US, Japan, China, Germany, the UAE, and Saudi Arabia through a partnership with Condé Nast network. It will be seen across digital video, print, digital display and paid social channels.
The Ritz-Carlton senior director of global marketing Jamie Kerr commented: “Through Leave Better, we invite travellers to journey with The Ritz-Carlton to places, moments, and spaces that will stay with them long after they depart.”
Leave Better is the latest phase in the brand’s strategy, which has seen The Ritz-Carlton expand into global destinations such as Mexico City, Melbourne, and Fukuoka. The brand has also completed renovations on existing properties and unveiled a new website.
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The Ritz-Carlton brand is operated by Marriott International, which recently opened its 500th property under the brand in Greater China, the Rissai Valley.
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By GlobalDataThe Ritz-Carlton is also part of the Marriott Bonvoy travel programme, which offers exclusive experiences and rewards such as free stays.
