Innkeeper’s Lodge Selects RateTiger to Optimise Price Strategy

UK-based value hospitality brand Innkeeper’s Lodge has selected RateTiger for maximising revenue through effective rate forecasting and rate parity. Its lodges across the UK will use RateTiger Corp, an award-winning price shopping intelligence tool to monitor, control and optimise rates across online distribution channels.

Innkeeper’s Lodge will also use RTCorp to monitor its competitor hotels across four sites for analyzing its market position and ensure pricing decisions are relevant and dynamic. The intelligent room rate business data also allows hotels to access past and current pricing data for accurate forecasting. Data can be extracted from thousands of travel websites and hotel sites and the Global Distribution Systems (GDS).

"RTCorp has enabled us to become more competitive within the hotel marketplace. We can now monitor our position and manage rates depending on demand," said Simon Stringer, Marketing Manager at Innkeeper’s Lodge.

RTCorp enables hotels to expand their product offerings and monitor specific benchmark parameters like room-type, length of stay and meal plan for true like-for-like comparisons with the market for ultimate rate transparency to further improve revenues.
"An effective rate shopping tool is fundamental to a hotel’s success. With rate parity becoming an industry norm, hotels need to ensure compliance with policy. RTCorp sends automatic alerts for any anomalies or breach of rate policies for the hotels to quickly address the issue and further develop business relationships with OTAs. This provides ultimate rate transparency to further improve revenues for each and every property in all locations," said Cristina Blaj, Sales Manager for UK at eRevMax.

Innkeeper’s Lodge can access market intelligence through online reports, scheduled reports and ranking reports which shows each property’s position across all selected travel sites.