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Dubai-Based TBOHolidays Joins eRevMax Channel Ecosystem


One of the leading B2B online booking sites in the Middle East, TBOHolidays, has initiated two-way XML integration with eRevMax for smooth distribution connectivity to its growing client base.

The integration will help accommodation providers connected to the channel use eRevMax’s online distribution platforms, RateTiger and Connect, for updating inventory availability and room rates in real-time, helping them control pricing strategies and optimise revenue. Further, it will help TBOHolidays to expand its inventory base by becoming a meaningful demand partner for the eRevMax client base.

Headquartered in Dubai, TBOHolidays allows travel agents to book more than 200,000 hotels worldwide in real-time. Hotels can leverage TBOHolidys for improving market reach in the Middle East, Africa and India, as the travel site is designed specifically for travelers in these source markets. According to online market research firm PhoCusWright, the online travel booking in the Middle East region alone is set to reach $15.4bn this year.

Recent reports from IPK International’s World Travel Monitor states how demand out-paced supply significantly in the Middle East during the first three quarters of 2013. The region’s hotel room pipeline continues to remain healthy with 37% more capacity under planning / construction currently. With one in six travellers in Middle East preferring to book online, TBOHolidays will leverage eRevMax’s advanced XML technology for improved client engagement.

TBOHolidays managing director Gaurav Bhatnagar said: "We are excited to partner with eRevMax. We have seen unprecedented triple digital growth in our business over the last three years and need robust technology platforms to work with our hotel partners. This integration will allow us immediate and seamless access to several key chains and boutique properties in destinations that are very popular with our customers."

eRevMax International COO Greg Berman said: "We are glad to have partnered with TBOHolidays; this integration is a valuable addition to our demand partner network within the eRevMax Channel Ecosystem. Middle East and Africa are important growth markets for us and TBOHolidays is one of the leading players in the region. This partnership will enable us to diversify our channel offering to our existing client base while at the same time hotels using TBOHolidays can benefit from real-time rate and inventory updates through RateTiger and Connect platforms."

Through this integration, TBOHoildays will become a certified eRevMax Channel Ecosystem partner, whereby all hotel booking sites within the group will gain access to broader inventory of hotel products for improved booking conversion.

eRevMax continues to develop its connectivity solutions to help industry partners better match supply with relevant demand, uncover new revenue opportunities and improve bottom lines. The company’s sophisticated real-time distribution technologies are already being effectively used by more than 20,000 hoteliers worldwide.

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