The travel & tourism industry plays a key role in Albania’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Albania in its Travel & Tourism in Albania 2023 report. Buy the report here.
In 2023, projections show that international arrivals in Albania are expected to have grown by 6%.
Albania does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Albania, nine of the top ten source markets are located in Europe.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Albania as a destination.
According to GlobalData’s report, Travel & Tourism in Albania 2023, the country’s leading source markets include North Macedonia, Italy, Greece, Montenegro and Germany among others.
For more detailed analysis of the source markets for Albania, buy GlobalData’s Travel & Tourism in Albania 2023 report.
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