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  1. Deals Analysis
February 17, 2021

North America’s tourism & leisure industry saw a drop of 16.67% in deal activity during January 2021

North America’s tourism & leisure industry saw a drop of 16.67% in deal activity during January 2021, when compared with the last 12-month average, led by Marriott Vacations Worldwide’s $430m acquisition of Welk Hospitality Group, according to GlobalData’s deals database.

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A total of 20 tourism & leisure industry deals worth $2.95bn were announced for the region in January 2021, against the 12-month average of 24 deals.

Of all the deal types, M&A saw most activity in January 2021 with 13 transactions, representing a 65% share for the region.

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In second place was venture financing with five deals, followed by private equity deals with two transactions, respectively capturing a 25% and 10% share of the overall deal activity for the month.

In terms of value of deals, M&A was the leading category in North America’s tourism & leisure industry with $2.64bn, while venture financing and private equity deals totalled $230.87m and $78.25m, respectively.

North America tourism & leisure industry deals in January 2021: Top deals

The top three tourism & leisure deals accounted for 24.1% of the overall value during January 2021.

The combined value of the top five tourism & leisure deals stood at $712.41m, against the overall value of $2.95bn recorded for the month.

The top three  tourism & leisure industry deals of January 2021 tracked by GlobalData were:

1) Marriott Vacations Worldwide’s $430m acquisition of Welk Hospitality Group

2) The $204.16m asset transaction deal with ASV Group by Evergreen Hospitality

3) Element Partners’ $78.25m venture financing of Allied Esports Entertainment

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