Amora Hotel Group has unveiled plans to open Amora Brisbane in Australia next month following a A$30m ($19.11m) renovation project.

Amora Brisbane, which was previously known as Novotel Brisbane, was purchased by Amora Hotel Group in 2020.

Amora Group second-generation owner and executive director Earp Siriphatrawan said: “The pandemic brought about a shift in the mindsets of travellers and their motivations are very different now.

“They seek unique and meaningful experiences that bring value to their vacations. It is not enough to just position a property as ‘five-star luxury’.”

Amora Hotels and Resorts Group director of commercial and business development Narej Farik said: “We’re very excited to soon unveil the complete Amora Brisbane and cater to both locals and travellers alike with a more sophisticated experience.”

Located at 200 Creek Street, in the centre of Brisbane’s central business district, the newly renovated hotel will include 296 updated guest rooms.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Spread across 14 floors, the property will give guests the option to choose from premier rooms and suites offering views of the city skyline.

The refurbishment will also include upgraded hotel facilities and public spaces.

Dining options at the property, serving contemporary flavours, are scheduled to open in January next year.

The recently renovated 1148m² conference and event spaces will accommodate a range of events and weddings.

Additionally, guests can enjoy an outdoor rooftop pool and deck, along with a fitness studio and sauna.

The property is within walking distance of Central Railway Station, Queen Street Mall, Howard Smith Wharves and James Street.

This latest addition will increase the group’s portfolio to six properties in Australia and Thailand.

Recently, the hospitality group announced that Amora Beach Resort Phuket is scheduled to reopen in December 2023.