According to data from online travel company Expedia Group, its advertising tool TravelAds benefitted its hotel partners during global major cultural events in 2023.
TravelAds is a sponsored listings tool, allowing lodging partners to appear in a premium placement in search results on Expedia Group brands.
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TravelAds targeting is based on real-time travel intent and demand data, which aims to help partners identify the most valuable travellers for their hotel.
Reportedly, properties running a TravelAds campaign see 90% more visibility and 120% more bookings overall versus non-enrolled properties.
During events in 2023 such as Wimbledon, the Super Bowl, and Taylor Swift concerts, Expedia reported boosts in revenue and bookings for hotel partners using sponsored listings.
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TravelAds has launched an automated bidding feature for partners to adjust their bids based on their market goal preference and budget.
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By GlobalDataExpedia Group vice president of business development Jennifer Andre commented: “We’re excited to continue working with our partners during 2024’s biggest cultural moments — from the Paris Olympics to major world music tours — to offer them our full suite of advertising options and to elevate their listing when they need it the most.”
The company recently broadened its global reach with a series of new and expanded partnerships with hotels, booking platforms and tourism boards.
