Hospitality firm InterContinental Hotels Group (IHG) has strengthened its presence in Greater China with the opening of its 600th hotel.
The new hotel, Kimpton Bamboo Grove Suzhou, has 179 rooms including four suites with two sides of furnished patio offers pet living.
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The property boasts a signature Chinese restaurant, The Grove catering Jiangsu Cuisine and a Japanese restaurant KAPPO KITCHEN serving seasonal omakase menu.
IHG Greater China chief executive officer Jolyon Bulley said: “Greater China remains our second largest market and a future growth engine for our global business.
“While Covid-related travel restrictions had posed challenges to the travel and hospitality industry, the market showed strong resilience and growth opportunities stimulated by favourable policies, including the 14th Five-Year Tourism Development Plan.”
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IHG, which opened the first Holiday Inn hotel in Beijing, is one of the first international hotel companies to enter Greater China.
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By GlobalDataThe new opening highlights its commitments to the Greater China market.
The company is continuing to expand in the region with the signing of 53 hotels in Greater China in the first half (H1) of this year, with another 469 expected in the pipeline.
In July this year, IHG Greater China’s RevPAR recovered to more than 80% of the same period in 2019, while Eastern and Northern China were restored to 60% and 70%.
IHG Greater China managing director Daniel Aylmer said: “Greater China has become IHG’s fastest-growing market worldwide with over 1,000 hotels opened and in pipeline.
“We have highly localised our operating models – underpinned by attractive industry fundamentals, a diverse portfolio of beloved brands, and cutting-edge digital innovation – which have all contributed to IHG’s steady expansion in Greater China.”
In December last year, IHG partnered with luxury goods operator China Duty Free Group to develop two new luxury and lifestyle hotels in Hainan, China.
