IHG Hotels and Resorts is expected to add over 10,000 extra rooms to its portfolio in the next two-to three years. Credit: InterContinental Hotels Group.

IHG Hotels and Resorts has signed a Memorandum of Understanding (MoU) with the Saudi Tourism Authority (STA) at the Arabian Travel Market (ATM) 2023 event.

The MoU outlines a framework for both parties to examine ways to promote inbound visitation to Saudi Arabia from significant markets in the Middle East and Africa.

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This involves developing personalised promotions, cooperative marketing initiatives and loyalty programme promotion.

Saudi Arabia is said to be a strategic market for IHG in the Middle East with the country aiming for 100 million visitors by 2030.

The hospitality group intends to boost the country’s tourist economy by expanding the footprint of its current brands, adding new brands from its worldwide portfolio and undertaking campaigns to promote destinations inside the country.

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IHG also intends to hire 6,000 nationals throughout its expanding portfolio by the end of this decade.

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James Britchford, IHG Hotels and Resorts Commercial, India, Middle East and Africa vice-president, said: “As a reflection of our commitment to support the growth of the tourism industry within the Kingdom, we are delighted to sign a Memorandum of Understanding with the Saudi Tourism Authority.

“Collaborations with key government entities, such as the STA, enable us to position and promote attractive destinations and exciting tourism offerings that the country has developed to our guests across markets.”

IHG Hotels and Resorts is expected to add over 10,000 extra rooms to its portfolio in the next two-to-three years to grow its footprint in important cities such as Al Khobar, Riyadh, Madinah, Makkah, Jeddah, Dammam and Megaprojects.

Saudi Tourism Authority Middle East and Africa Markets president Abdulkarim Aldarwish said: “Signing of an MoU with IHG comes within the framework of the Saudi Tourism Authority’s keenness to strengthen strategic partnerships with major international companies and prestigious brands with global reach.

“Such partnerships enhance the efforts of the Saudi Tourism Authority in attracting tourists and enriching their experience by providing best-in-class products, offers and packages.”