Driven by an increase in rates and steady demand for rooms, hotels in North America will experience strong growth in 2012, according to TravelClick’s December 2011 North American Hospitality Review.

Committed occupancy over the next 12 months is up 3% year-on-year, with the average daily rate (ADR) up by 3.6% and revenue per available room (revPAR) up by 5.3%, according to the report.

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The first quarter of 2012 will see a 6.6% gain in revPAR, driven by a strong transient segment of individual business and leisure travellers.

January and March will be key months during Q1 2012, with expected revPAR increases of 8.4% and 9.2%, respectively.

According to the study, overall occupancy for the first quarter will rise by 2.5% and ADR by 3.2%, with group commitments up 1.8%.

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Overall, Q4 2011 shows a 5% increase in revPAR compared with the same period last year, which is the slowest growth of any quarter in 2011.

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RevPAR throughout November 2011 increased by 6.8% on the same period in 2010, with a 2.5% rise in committed occupancy and a 4.3% growth in ADR.

In December 2011, hotels experienced moderate gains in occupancy, ADR and revPAR, up by 2.6%, 3% and 5.2%, respectively.

TravelClick executive vice-president – business intelligence solutions Tim Hart said the business travel segment continues to be strong, while group business shows slow, but positive occupancy gains.

"Over the past 26 consecutive months, overall occupancy has consistently improved and hotels need to increase rates to leverage increasing demand and maximise revenue," said Hart.

NAHR is based on hotel bookings from Q3 2011 through to Q3 2012.