Resort Condominiums International (RCI), a division of Wyndham Worldwide, has launched a new RCI Custom Incentives & Benefits platform, to help affiliates improve their closing rates and recover marketing costs.

The new web-based platform is a low-cost, white-label online sales solution with several sales applications, from tour premiums and first-day incentives to trial and exit programs.

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RCI senior vice president of business development and operations for the US, Canada and Caribbean, Fiona Downing, said: "Our new Custom Incentives & Benefits Platform gives affiliates the power to offer product enhancements and arrange trial or exit programs to help close more deals, recover marketing costs and enhance the overall customer experience to build brand loyalty."

"We are committed to providing innovative marketing and technology programs that add value for our affiliates."

The new solution enables affiliates to design their own marketing and incentive programs with the specific benefits they want to offer to customers.

It also allows affiliates to enhance purchase incentives, improve exit programs, and integrate into any sales process and white label options.

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In addition, sales representatives can help customers to activate the benefits so the customer can use them immediately.

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"We are committed to providing innovative marketing and technology programs that add value for our affiliates," Downing added.

RCI presently operates nearly 4,500 affiliated resorts in more than 100 countries.