View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Market Data
June 4, 2014

Starwood introduces SPG app for Google Glass

Starwood Hotels & Resorts Worldwide has launched a new SPG app for Google Glass to enable mobile travellers to harness the potential of wearable technology.

Hotel

Starwood Hotels & Resorts Worldwide has launched a new SPG app for Google Glass to enable mobile travellers to harness the potential of wearable technology.

Free Report
img

Case Study: Trip.com Group

GlobalData’s Trip.com Group case study provides an analysis of this major group’s presence in online travel. The report discusses key markets, domestic and international growth strategies, business structure, strategic investments, opportunities, and challenges. This report includes:
  • Analysis of Trip.com Group’s structure, including its use of different brands to serve different market segments
  • A clear timeline of the company’s key milestones, showing the group’s evolution and growth journey
  • Assessment of international growth strategies by the group
  • Insight into Trip.com’s ESG initiatives – looking at the importance of ESG to the travel sector
  • Opportunities and threats for the group
This report offers an analytical eye to Trip.com, leveraging GlobalData’s range of datasets to effectively explore the company’s performance and sizing of the markets in which it operates. Use this case study as a pathway to understand wider industry performance, helping you succeed in the travel and tourism market.
by GlobalData
Enter your details here to receive your free Report.

The SPG (Starwood Preferred Guest) app enables users to search over 1,100 hotels and resorts, access up-to-date membership account details, get turn-by-turn directions to hotels, see and share pictures of the properties, and book a hotel.

Through the new app, users can review their SPG account and immerse themselves in any of Starwood’s nine brands.

The hotel group claims it is the first company in the hospitality industry to introduce an app for the new platform.

Starwood Hotels & Resorts SPG and digital senior vice president Chris Holdren said that wearable technology is the newest platform to provide information in an accessible way to support the needs of the company’s guests and to enhance their travel experience.

"Our goal is to explore these new technologies and learn from our guests’ interactions with them so we can continue to deliver the best experiences at every point in their journey – from when our guests are dreaming about their next destination to when they walk in our front door and beyond," added Holdren.

The SPG app was designed and built by Starwood’s internal team of tech experts with the aim of providing its customers with a seamless experience.


Image: Starwood’s Westin Times Square. Photo courtesy of Pixuk.

Related Companies

Free Report
img

Case Study: Trip.com Group

GlobalData’s Trip.com Group case study provides an analysis of this major group’s presence in online travel. The report discusses key markets, domestic and international growth strategies, business structure, strategic investments, opportunities, and challenges. This report includes:
  • Analysis of Trip.com Group’s structure, including its use of different brands to serve different market segments
  • A clear timeline of the company’s key milestones, showing the group’s evolution and growth journey
  • Assessment of international growth strategies by the group
  • Insight into Trip.com’s ESG initiatives – looking at the importance of ESG to the travel sector
  • Opportunities and threats for the group
This report offers an analytical eye to Trip.com, leveraging GlobalData’s range of datasets to effectively explore the company’s performance and sizing of the markets in which it operates. Use this case study as a pathway to understand wider industry performance, helping you succeed in the travel and tourism market.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Hotel Management Network