RJJ Hotels, the newly formed joint venture between Malaysian-owned hospitality and lifestyle group RIYAZ International and Jin Jiang Hotels China Region, has signed its inaugural hotel management agreement in Luang Prabang, Laos.
Signed on 3 May with Sanher Investment & Development, the contract is for a property that will operate under The Metropolo brand, a Jin Jiang Hotels’ portfolio.
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The hotel in Luang Prabang is scheduled to open next year and is designed to meet the standards of a luxury establishment, with 100 or more rooms.
Sanher Investment & Development’s hotel department general manager Liu Hegeng said: “This project reflects our confidence in the long-term potential of Southeast Asia’s tourism sector.
“We believe the Metropolo brand, under the guidance of RJJ Hotels, will deliver high-quality experiences that reflect the rich heritage of Luang Prabang.”
The JV aims to establish a strong foothold in the region by managing and expanding five distinct hotel brands under the Jin Jiang portfolio.
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By GlobalDataOver the next five years, RJJ Hotels has set a target to sign 181 hotel management agreements and have 108 properties operational across six Southeast Asian countries, including Cambodia, Malaysia, Indonesia and Vietnam.
RJJ Hotels has chosen Malaysia as its headquarters, taking advantage of the country’s current role as ASEAN chair.
RJJ Hotels executive director Mohammed Amin Mohammed Sidek said: “This partnership is a strong signal of confidence in the ASEAN hospitality market.
“RJJ is well placed to redefine cross-border hotel development by combining our regional management experience and local cultural insight with Jin Jiang Hotels’ sophisticated systems and brand strength.”
The collaboration will see RJJ Hotels managing brands, including Ginco Hotel, Metropolo Jinjiang Hotels, Renjoy Hotel, and Jinjiang Inn.
These brands are anticipated to enhance RJJ Hotels’ footprint in urban and leisure destinations, with ongoing discussions for properties in major cities across Southeast Asia.
Jin Jiang Hotels China Region is a component of China-based hotel group Shanghai Jin Jiang International Hotels, managing over 10,000 properties in 68 countries.
The group’s portfolio includes brands from Radisson Hotel Group, Groupe du Louvre, Plateno Group, and Vienna Hotel Group, catering to various market segments.
This expansion follows a memorandum of understanding signed in April 2023 between Jin Jiang International Hotels and Accor during the Fifth Meeting of the Council of China-France Entrepreneurs in Beijing.
