Turkish Hotel Association (TUROB) has reported that the hotel occupancy rate in Turkey dropped in the first half of 2020 (H1).

The rate was 33.4% in H1, down by 47.3% compared to the same period prior year, reported Anadolu Agency. Last month, the rate was 21.2%.

Istanbul and Antalya reported occupancy rate of 37.2% and 32.5%, respectively.

According to TUROB, average daily rate (ADR) for rooms dropped by 16.6% to €57.7 ($66.8).

The sector’s revenue per available room (RevPAR) was €19.2 ($21.1), a decline of 56% from the same period last year.

Turkey Culture and Tourism Ministry said about 4.5 million foreign tourists visited the country in the first half of this year.

As per official data, the period saw a drop of 75% from 18.07 million visitors.

The novel coronavirus has severely affected economies hard across the world.

Industries such as global aviation, travel and tourism, non-essential retail, hospitality and more have been hit hard due to safety measures and restrictions put in place to curb the virus spread.

Meanwhile, Turkey’s parliament approved a law on 23 July allowing President Recep Tayyip Erdogan to extend a layoff ban imposed to combat the economic impact of the coronavirus pandemic.

Earlier this month, hotel franchising company Wyndham Hotels & Resorts said it was set to expand its La Quinta-brand with two new hotels in Turkey.

Last week, Radisson Hotel Group announced 15 new hotel signings across Europe, the Middle East and Africa (EMEA) in the second quarter of this year.