The UAE’s tourism sector continues to demonstrate strong growth, with hotel revenues reaching AED 45 billion in 2024. This marks a 3% year-on-year increase, underscoring the country’s ongoing efforts to strengthen its tourism brand and economic resilience.

The UAE saw a rise in hotel occupancy rates to 78% in 2024, positioning it among the highest globally and regionally.

The increase in occupancy was supported by the opening of 16 new hotels across the seven emirates, bringing the total number of hotels to 1,251 by the end of the year. The country’s hotel room capacity also expanded by 3%, reaching nearly 217,000 rooms.

Tourism sector’s progress and future targets

The UAE is progressing steadily towards meeting the ambitious targets set by its National Tourism Strategy 2031. In 2024, the number of hotel guests reached 30.8 million, representing 77% of the target set for 2031.

This milestone was achieved seven years ahead of schedule, highlighting the sector’s remarkable growth. With a continued focus on expanding tourism offerings and enhancing experiences, the UAE aims to attract 40 million hotel guests in the coming years.

The UAE’s tourism initiatives remain focused on innovation, collaboration, and diversifying special interest offerings.

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The country is positioning itself to become a global leader in tourism by 2031, with a focus on high-quality experiences and sustainable growth.