First Trademark Collection by Wyndham Hotel in Belgium. Credit: PRNewsfoto/Wyndham Hotels & Resorts.

Hotel franchising company Wyndham Hotels & Resorts has expanded its Trademark Collection Brand in Europe with the opening of Hotel Avenue Louise Brussels in Belgium.

The new property is owned by Atom Hoteles and managed by Hotel Collection International (HCI).

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It is the company’s first Trademark Collection by Wyndham hotel in Belgium and Wyndham’s fourth project with HCI in less than 12 months.

Hotel Avenue Louise Brussels underwent a $3.1m refurbishment and includes 78 spacious and soundproofed guest rooms.

It also features a new business centre for executive meetings and special events along with private parking space.

Trademark Collection by Wyndham was introduced in 2017 and has 113 hotels in the US, Canada, Belize, Mexico, Sint Maarten, Curacao, Australia, Germany, Austria, Switzerland and Belgium.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The brand is expanding its portfolio with properties expected to open in Budapest, San Francisco, along with an additional property in Belize later this year.

Wyndham Hotels & Resorts Development Europe vice-president Christian Michel said: “This new opening marks an exciting step in expanding our Trademark Collection by Wyndham portfolio in Europe and around the world.

“Our Trademark brand is an important part of our conversion strategy. It brings our powerful scale and world-class capabilities to independent hoteliers seeking the competitive advantage of a global hospitality company.

“Its growth is testament to the unparalleled value of Wyndham’s recognition, which has become incredibly important at a time when travellers are looking for brands they know and trust as they prepare to travel again.”

Recently, three Ramada by Wyndham properties opened in Spain.