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September 13, 2021

Wyndham to open 20 new Microtel hotels in China

The company will open new hotels in multiple destinations across China, which already has six Microtel by Wyndham hotels.

Wyndham Hotels & Resorts has plans to open 20 new Microtel by Wyndham hotels in China by the end of next year, expanding its portfolio in the country.

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The hotel franchising company currently operates 9,000 hotels across approximately 95 countries. Microtel by Wyndham has a presence in several locations in the US, Canada, Mexico, China and the Philippines.

Microtel by Wyndham first opened in China in 2019. Now, the brand has six hotels in Hangzhou, Hefei, Guiyang, Kunming, Lijiang and Tianjin locations in the country.

Recently, the brand’s presence in the country expanded with Microtel by Wyndham Tianjin and Microtel by Wyndham Kunming City Center.

Apart from 165 rooms, Microtel by Wyndham Tianjin includes a restaurant, fitness centre, spa and meeting space for up to 80 people.

Microtel by Wyndham Kunming City Center has 131 rooms, a dining outlet and meeting facilities, among others.

The company now intends to open the new planned hotels in multiple destinations, including Huangshan, Changsha, Qingdao and Fuzhou.

Wyndham Hotels & Resorts Asia Pacific president Joon Aun Ooi said: “The accelerated expansion of our Microtel by Wyndham portfolio in Greater China is a strong demonstration of the power and recognition of our brands in the market.

“Our Microtel by Wyndham hotels offer comfortable rooms, thoughtful amenities and warm hospitality, appealing to travellers who are looking for an efficient and streamlined experience.

“We will continue to build on the success of this expansion as we look to register and introduce even more of Wyndham’s 21 iconic and lifestyle brands like LaQuinta for our franchise sales and development teams to sell – further reinforcing Wyndham’s market-leading position with a total of 1,600 hotels across the Asia Pacific region.”

The new 110-room Microtel by Wyndham Huangshan Tangkou is set to open in the third quarter of this year while the 135-room Microtel by Wyndham Changsha West is scheduled to open in the first quarter of next year.

Last month, Wyndham expanded its partnership with cloud computing services provider Amazon Web Services (AWS).

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Analyze the future impact of Beijing 2022

What will Beijing 2022 mean for China's winter sport tourism industry in the coming years?   GlobalData’s report provides you with an overview of the potential impact of Beijing 2022 in a COVID-19 world. It offers a deep look at the potential impact the Games will have on domestic and international tourism. Use our analysis to: 
  • Assess how COVID-19 is impacting major international sporting events and the tourism industry 
  • Understand why China is investing in winter sports tourism and assess the prospects of this niche tourism segment 
  • Look at the impact the Games are having on tourism advertising activity 
 Download the full report to understand what to expect and how to align your business for success.     
by GlobalData
Enter your details here to receive your free Report.

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