GP Dati’s Web and Consulting Division, hotel-LAB.com: Ideas and Sales Strategies

GP Dati’s Web and Consulting Division, hotel-LAB.com

hotel-LAB.com, GP Dati’s most recent initiative, is a laboratory of ideas, know-how and web technology that equips your hotel to successfully meet the commercial challenges posed by new technology.

The aim is to assist you in managing your online and offline offerings in the best possible way, and to foster long-term customer loyalty, by taking advantage of new opportunities offered by the market, and new communication tools, such as web 2.0 and social networks.

Besides supporting you with consulting in the most strategic areas, hotel-LAB.com offers you an innovative outlook on sales policies spanning different channels, in order to ensure that new digital devices (such as the iPhone) are used to their full potential.

The services offered include website creation, SEO (positioning on search engines), management of the company’s presence on Facebook and monitoring of your image on the main websites dedicated to travelers.

Hotel-LAB is unique among the internet world, as it offers ‘one-to-one’ rather than industrial solutions, in addition to projects that are fully tailored to your hotel’s business potential.

Thanks to the hotel-LAB.com division, we are able to provide consulting services in the following areas:

  • Analysis of the commercial strategy of online and offline customers
  • Commercialisation on reservation portals
  • Offline commercialisation and GSA (general sales agency)
  • Tutoring and outsourcing of commercial activities
  • Process consulting (management, commercial and communication control)
  • Strategic marketing planning
  • Organisational management consulting

Our services also include on / offline press agency, monitoring your image on the internet and direct mail.

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