Case Study: Atahotels – New Services for Business Clientele
The customerATAHOTELS is an important Italian hotel chain that has been operating for over 40...
Find out how one of Croatia’s largest hotel groups focuses on the web and social networks and leverages the new online booking solution to achieve 60% of all sales directly online, and nearly 2,000 visits per day, on the website www.losinj-hotels.com.
From 2009 to today, hotel-LAB.com (GP Dati’s consulting/web projects division) has been assisting Lošinj Hotels & Villas (hotel group of Lošinj Island with a hosting capacity of over 3,500) in its web strategy by designing the group’s site, its social network strategy, and the setting up and running of its SEO.
The goal was clear: to boost the group’s online presence. The strategy proposed by the hotel-LAB.com team and shared with the customer has proved to be a winner: to promote the group’s services through the web, differentiating them according to the various target segments. The online booking system had to be simple and intuitive, and also integrated with the CRS in use.
Just 4 years on, let’s take a look at the results:
The benefits acknowledged by Lošinj Hotels & Villas:
The customerATAHOTELS is an important Italian hotel chain that has been operating for over 40...
"Acquiring new customers costs almost 8 times more than maintaining them. Scrigno helps me to...
hotel-LAB.com, GP Dati's most recent initiative, is a laboratory of ideas, know-how and web technology...
With Scrigno BI and Sales Forecasting finally you can count on fundamental support for your...