Global hospitality management software company Xn protel Systems and Neorcha today announced that Rosewood has implemented the Neorcha mobile application in its brand-new Rosewood hotel in Abu Dhabi.

The application creates guest loyalty and encourages direct bookings and upsells, before, during and after the guest’s stay.

Rosewood Abu Dhabi is the brand’s first presence in the United Arab Emirates. Defining new standards, this five-star hotel offers locals and tourist a distinct and personalized luxury lifestyle experience in the heart of the city. Rosewood Abu Dhabi features 154 spacious guestrooms and 35 luxurious suites offering dramatic views of the Arabian Gulf and the Abu Dhabi skyline.

With a warm and sophisticated residential style, this 34-storey tower offers a unique interpretation of Middle East architectural elements with comfortable furnishings and warm color palettes representative of the region’s rich history.

As strategic partners, Xn protel Systems and Neorcha help hotels deliver exceptional guest experiences. The Neorcha myHotel mobile app (iOS, Android, BlackBerry) is a fully native application that provides additional functionality for in-room hotel technology, which can be used on a guest’s own mobile device, or on provided in-room devices. It integrates with the property’s hospitality systems and, with connection to the PMS, provides a wider range of functionality to the guest’s mobile device.

Ravi Veerasawmy, CHTP director of IT, Rosewood Abu Dhabi, said: "We sought out the latest technologies for Rosewood Abu Dhabi so that we can provide our guests what they need, where and when they want it. Exceptional guest experience is paramount for us.

Ravi continues: "We are looking forward to working with Xn protel and Neorcha as they provide the right technology, knowledge and support for our business."

Emmanuel Clavé, VP Gulf Countries and India, Xn protel Systems comments: "We are delighted to have been selected by the luxurious Rosewood Abu Dhabi for our product myHotel by Neorcha. The myHotel app is providing the latest in technology integration to all their guests, using an in-room device or their own personal device; whether Android or iOS."

Roger El Khoury, managing director of Neorcha commented: "We are delighted to introduce the Neorcha myHotel mobile app to the discerning guests of the Rosewood Abu Dhabi and to provide them with a range of hotel services at the touch of a button. Through our strategic partnership with Xn protel Systems we look forward to introducing many more hotels to our technology which is designed to enhance the guest experience and improve guest loyalty."