In the competitive hotel industry, hoteliers strive to identify ways to enhance guest experiences.
It comes as no surprise then that mobile technology solutions, such as customised apps, are increasingly being recognised as the most efficient way of driving direct bookings to hotel properties.
In addition, apps have the benefit of providing a solution that, through beacons and messaging functionality, helps hoteliers build guest profile information, which then forms part of their comprehensive customer relations management and marketing communications resources.
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