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March 17, 2022

Accor signs first Sofitel property in Madinah, Saudi Arabia

The property will undergo a comprehensive renovation and is expected to open next year.

French hospitality group Accor has announced plans to open the first Sofitel property in Madinah, Saudi Arabia, next year.

Located in the centre of Madinah, the hotel features 469 keys including luxury suites, and two and three-bedroom suites.

Other facilities in the hotel include, an executive lounge, three dining outlets, a fitness centre with a gym, and many more.

According to Accor, the property will be rebranded, however, it will continue to operate under same label.

Accor India, Middle East, Africa and Turkey CEO Mark Willis said: “The hotel is another great addition to our luxury portfolio in the Kingdom and the region overall.

“The new Sofitel Madinah is set to become the ultimate choice for travellers, including those partaking in the annual Islamic pilgrimage, that are looking for unparalleled luxurious hospitality while being strategically located, minutes away from key Holy landmarks.”

For the new Sofitel property, Accor has partnered with Waqf Sheikh Abdul Bari al-Shawi.

The ownership of the new Sofitel property is part of a joint charitable organisation, which donates a part of the annual profit to treat patients in Madinah.

Waqf representative and principal Sheikh Hamza al-Shawi said: “The agreement reinforces and advances the humanitarian message the Waqf stands for.

“We could not think of a better group to collaborate with than Accor and look forward to a successful partnership in the coming years.”

Currently, Accor owns 40 properties or 14,660 keys in Saudi Arabia and around 42 properties or 10,864 keys are under development.

In December last year, Accor and Dur Hospitality entered partnership to open Rixos Jeddah Resort in Jeddah.

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