
Thailand’s hotel investment market is projected to maintain its growth trajectory in 2025, following a record-breaking year in 2024.
According to JLL’s latest Thailand Hospitality Financing Guide, the sector’s resilience and strong investor interest are expected to continue driving activity across various segments.
In 2024, hotel transaction volumes reached THB 22.3 billion, significantly surpassing the country’s average since 2010.
This surge was attributed to robust trading performances, particularly in the upscale and luxury segments, and favourable economic conditions that offered positive yield spreads over borrowing costs.
Thailand remains key market for hotel investors
Investors displayed increased flexibility, showing interest in both freehold and leasehold properties, indicating a broader range of opportunities in the market.
Looking ahead, JLL forecasts that hotel transaction volumes in 2025 will reach approximately THB 13 billion, maintaining levels above the historical average.

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By GlobalDataThis sustained momentum is supported by anticipated growth in international tourist arrivals, projected between 38 and 40 million for the year, bolstered by improved air connectivity and strategic visa policies.
The hospitality sector’s positive outlook is further reinforced by Thailand’s position as a strategic investment destination in Southeast Asia, attracting both domestic and foreign investors seeking opportunities in a recovering and evolving market landscape.