Swisscom Hospitality Services has announced that Mark Holzberg has joined the company as Vice President, the Americas and Global Managed Services. Mark has been tasked to strengthen Swisscom’s presence in the Americas and its managed services business globally, as the international hotel industry’s leading network operator and provider of managed services, while building on the company’s existing footprint of more than 250 partner hotels in North America and over 2,000 properties worldwide.

Mark Holzberg has over 20 years of experience building and running companies in the hospitality technology space. As CEO of Lorica Solutions he pioneered the marketing of a managed services offering for the hospitality industry based on Internet Protocol (IP) technology. Subsequent to selling Lorica to XETA Technologies in 2010, he organised and ran XETA’s hospitality business, whose product portfolio included converged networks, voice, data and managed services. Previously, Mark served as President, Americas for Bartech Systems International and as CFO for TravelClick. In his most recent role prior to joining Swisscom, he was Vice President and Group Executive, Hospitality / Travel / Leisure for AGC Networks, Inc.

Mark Holzberg will be based in Chicago and at Swisscom’s North American headquarters in Dulles, VA.